1. Personal Information
“Personal information,” as used in this policy, is information that specifically identifies a person, such as a person’s name, address, telephone number, or e-mail address. Personal information also includes information about a person’s activities, such as information about his or her activity on our Site or that is otherwise collected in our sales and fulfillment practices, and demographic information, such as date of birth, geographic area, and preferences, when any of this information is linked to personal information that identifies that person.
Personal information does not include “aggregate” or other non-personally identifiable information. Aggregate information is information that we collect about a group or category of products, services, or users that is not personally identifiable or from which individual identities are removed. We may use and disclose aggregate information, and other non-personally identifiable information, for various purposes.
2. Collection of Information
Passive Information Collection
When you visit the Site, some information is automatically collected, such as your computer’s IP address (and corresponding domain), browser type, system type, the content and pages that you access on the Site, “referring URL” (i.e., the page from which you navigated to the Site), the pages from which you navigate to and from the Site, and the time you spend on the Site.
We collect this information passively using technologies such as standard server logs, cookies, and clear GIFs (also known as “Web beacons”). We use passively-collected information to administer, operate, and improve our Site and our other services and systems, and we also may use it to provide services and content that are tailored to you. If we link or associate any information gathered through passive means with personal information, we treat the combined information as personal information under this policy. Otherwise, we use information collected by passive means in non-personally identifiable form only. Also, please be aware that third parties may set cookies on your hard drive or use other means of passively collecting information about your use of their services or content. We do not have access to, or control over, these third-party means of passive data collection.
Collection of Voluntarily Provided Information
You can browse the Site without disclosing personal information. We may, however, offer various ways for you to provide personal information to us voluntarily on our Site. For example, we allow you to sign up for email alerts. We also collect personal information when you request information about our services, request help or support, or otherwise communicate with us using contact forms or other methods for contacting us on our Site. We may collect personal information such as name, e-mail address, address, job title, other demographic information, and other types of information which enable us to market products and services which we think may be of interest to you, or to communicate with you for other purposes.
Information from Other Sources
We may receive information about you, including personal information, from third parties, and may combine this information with other information we maintain about you. If we do so, this policy governs any combined information that we maintain in personally identifiable format.
3. Use of Personal Information
We use personal information to provide services and information that you request; to enhance, improve, operate, and maintain the Site and our other systems and resources; to prevent fraudulent use of our Site; to tailor your user experience; to maintain a record of our dealings with you, and for other administrative purposes.
We also may use personal information to contact you regarding products and services which we think may be of interest to you. You can choose to unsubscribe to e-mail alerts or other promotional communications at any time by replying to the appropriate alert with the subject “unsubscribe” or by contacting us at inquiries@MacDermidConnect.com with your opt-out request.
Disclosure of Personal Information
Except as disclosed in this policy, we will not rent, sell, or otherwise share your personal information with third parties.
We may share information about you, including personal information, with our subsidiaries and corporate affiliates, as well as with MacDermidConnect (“MacDermidConnect”). Our subsidiaries and affiliates, as well as MacDermidConnect will use your personal information and other information in accordance with their own privacy policies.
We may disclose information about our users, including personal information, to third-party service providers (e.g., data storage and processing providers), that assist us in our work. We limit the personal information provided to these service providers to that which is reasonably necessary for them to perform their work for us.
We may also disclose information about our users, including personal information, if we believe that doing so is legally required or is in our interest to protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights or property of others.
In addition, information about our users, including personal information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, or similar transaction, as well as in the event of our insolvency, bankruptcy, or receivership, or similar transaction in which personal information could be transferred to third parties as one of our business assets.“”
The Site may contain links to other Web sites or services that we do not own or operate. We are not responsible for the content or privacy practices employed by these other sites or services.
5. International Visitors
Our Site is hosted in the United States and is generally intended for United States visitors. If you visit from other regions with laws governing data collection and use that may differ from U.S. law, please be aware that you are transferring personal information to the United States. The United States does not have the same data protection laws as some other regions. By providing personal information to us, you consent to the transfer of it to the United States and the use of it in accordance with this policy.
We use reasonable security measures that are designed to protect information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please note, however, that no data security measures can be guaranteed to be completely effective. Consequently, we cannot ensure or warrant the security of any personal information or other information. You transmit personal information to us at your own risk.
7. Updates to this Policy
We may occasionally update this policy. When we do, we will also revise the “last updated” date at the beginning of the policy. Your continued use of this Site after such changes will be subject to the then-current policy. We encourage you to periodically review this policy to stay informed about how we collect, use, and disclose personal information.